
Attribution
Which channel
drives user growth?
Which wallet app is the most popular
among the new users?
Which country from
are the new wallets coming?

Conversion
Leverage every touchpoint
leading to conversion.
How many visitors became active users?
Where are the most spending users coming from?
$88,212
Direct
$70,155
TikTok
$66,042
Telegram
$57,042
Discord
$55,431
Youtube
$40,692
Twitch
$29,085
47%
43%
USA
68%
32%
Canada
Which country brings
the most users of a certain type?

Retention
Measure user traction over time.
TikTok
46,919
monthly visitors
3,949
valuable users
38,004
monthly visitors
7,898
valuable users
Do they
stay or leave?